A new file from the research desk, three times a week.
Real research, frameworks, and outbound ideas - written by the team that does this research for paying clients every day. No recycled tips, no fluff.
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Specificity beats promises. Here is a sample teardown from a recent research desk issue.
1. The Problem With Database Filters: Filtering ZoomInfo or Apollo for “Head of Marketing” returns hundreds of generic leads. But 60% of those accounts either already have locked-in agency retainers or mid-level managers with zero buying budget.
2. The Real Research Protocol (From a Client File This Week): For a client offering executive advisory services, we audited Series A/B SaaS accounts ($3M–$12M ARR). Instead of database titles, we cross-referenced active Greenhouse job postings against LinkedIn org charts:
3. The Custom Opener We Wrote:
“Hey David - noticed you posted a Head of Performance Marketing role on Greenhouse 4 days ago. Since there's no VP of Marketing in-house yet, who's setting the attribution baseline before performance spend ramps up next month?”
4. The Result: Reply received 11 minutes after send - “Spot on. We wasted $18k on agency retainers last quarter because of this exact gap. Are you free Thursday at 2 PM EST?”
What you'll get, three times a week.
Three focused formats designed for quick reading and immediate execution.
Research Teardown
A real, anonymized breakdown of how a specific prospect tier or target account was researched, what data points were uncovered, and how it was converted into an opener.
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A practical, usable tactic you can steal: cold email opener patterns that get replies, scaling personalization without losing quality, and CTA positioning.
Signal Watch
Non-obvious intent signals worth monitoring: tech stack shifts, executive moves, hiring patterns, and what they mean for outbound timing.
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Client-tested, not recycled.
Most outbound newsletters recycle Twitter threads. This one comes from research we're actually doing for paying clients every week.
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Evidence of our research quality.
“Hey team - I usually ignore cold emails, but you clearly did your homework on our recent tech stack shift. Are you free for 20 mins Thursday at 2 PM EST?”
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