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CASE FILE #SAAS-FOUNDER-REPLACES-SDR
VERIFIED AUDIT
Fractional CMO Practice Replaces Unqualified Lead Lists with Dossier-Grade Outreach
CLIENT INDUSTRYFractional Executive / Consulting
PRIMARY IMPACT METRIC12 Sales Meetings Booked / Month
The Challenge
Standard database filters like 'Head of Marketing' kept returning low-tier managers at companies with no budget. The outreach felt like spam, damaging the founder's personal brand.
The BeBaat Research Solution
BeBaat established strict manual vetting criteria: target Series A/B B2B SaaS companies actively hiring growth roles with no VP Marketing in place. Each prospect included a custom LinkedIn note citing their latest product launch.
Verified Outcomes & Metrics
- ✓0% email bounce rate on verified decision-maker contacts
- ✓12 qualified intro calls booked in month 1
- ✓Pay-per-batch model reduced acquisition costs by 65% compared to database + SDR tools
“The level of context in BeBaat's research notes is ridiculous. When I mention a specific job posting line in my first sentence, prospects actually reply asking how I noticed.”
Elena RostovaPrincipal Fractional CMO, HyperGrowth Advisory